Today, fast-emerging brand, Tattoo Tequila, proudly announces their official endorsement by Sturgis, the largest and most iconic biker rally in the world. This internationally renowned Mecca of motorcycle enthusiasts has taken on award-winning newcomer to the spirits industry, Tattoo Tequila, as “The Official Tequila Sponsor” of the highly anticipated, 75th STURGIS®  MOTORCYCLE RALLY™.

Sturgis expects to explode with over 1 Million riders at this years celebration. Tattoo Tequila’s bold look, which features a devilish skull icon, is sure to complement the ruggedly cool atmosphere that Sturgis has become wildly famous for. Launched earlier last month, the brand has already won multiple awards for its Blanco selection, swiftly catching the attention of organizers at Sturgis – who were pleased to discover Tattoo Tequila’s distributors are the nations largest including: Southern Wine & Spirits, Republic National Distributing Company and Glazer’s.

Tattoo Tequila, now launching across the country, is extremely proud to be a part of the STURGIS® MOTORCYCLE RALLY™ from August 3rd–9th in the picturesque Black Hills of South Dakota. The event, highly steeped in American motorcycle culture, draws throngs of thrill seeking crowds who look forward each year to a wide assortment of star studded concerts, landmark watering holes & signature beverage offerings. During the seven-day affair, Tattoo Tequila will be providing its popular, award-winning selections at The Tattoo Tequila Tasting Pavilion located at Sturgis Liquor at the corner of Lazelle Street and First Street. This major appearance at the upcoming Sturgis Rally not only marks Tattoo Tequila’s rapid national growth, but an impressive acceptance among desirable niche audiences.

“The City of Sturgis is excited and honored to partner with Tattoo Tequila. Tattoo Tequila is a new tequila brand that we are excited to showcase during the big 75th Anniversary year. Make sure you stop by Sturgis Liquor to be one of the first to say you sampled Tattoo Tequila, it will become a legendary brand whose flavor and lifestyle epitomizes the Sturgis rider. We’re excited that Tattoo Tequila will be welcoming riders to Sturgis in 2015 as we celebrate our 75th anniversary of the Legendary Sturgis® Motorcycle Rally™,” stated Daniel Ainslie, City Manager of the City of Sturgis.